What happens after a patient clicks, calls, or submits a form?
In this Practice Habits webinar, Courtney Davidson, Partner & President at Mend Join Make, joins Matt Jensen to discuss how ophthalmology marketing can support the full patient journey and the real work happening inside the practice.
Marketing should not create more pressure for the team. It should connect with patient education, counselor conversations, internal workflows, and service line growth.
In this conversation, Courtney and Matt discuss:
• How to align marketing with team capacity and practice operations
• Why the patient journey matters after the first click
• How better marketing can support counselor conversations
• What practices should consider before investing in growth campaigns
• How to reduce the disconnect between marketing activity and daily workflows
• Why strategy needs to reflect the reality of the practice, not just the message
This webinar is for ophthalmology practice administrators, managers, operational leaders, marketing teams, counselors, and anyone responsible for helping a practice grow without creating unnecessary friction for the team.
Subscribe to Practice Habits for practical conversations on ophthalmology operations, leadership, patient experience, growth strategy, and team development.