Great practices start with good habits.

You perform every day—but when’s the last time you practiced?

Practice Habits was built for leaders, doctors, and staff who want smoother workflows, stronger teamwork, and confidence in every step of the patient journey.

Because when your team improves every day, your patients benefit every day.

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On-Demand Training for Your Team

You’ll get real-world tools and repeatable strategies to apply right away to build confidence, reduce mistakes, and help your team perform at a higher level—together.

Tackle the Challenges You Face Every Week

From handling administrative bottlenecks to improving culture and patient flow, every practice has hurdles.

Our weekly webinars give you proven solutions from industry experts who understand your challenges—and show you how to fix them.

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Tackle the Challenges You Face Every Week

Our articles break down big ideas into simple steps your team can use immediately. Browse the latest insights and start building better habits in your practice today.

The Science of Nice: The Behavioral Tools for Practice Growth

Don’t Delay: 8 Tactics to Improve Your Patient Waiting Experience

Leading Through Uncertainty: Five Questions To Ask Before Acting

What Honda Can Teach Us About Innovation in Ophthalmology

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Learn From Leaders Who’ve Been There

Running a practice can feel isolating—but you’re not alone.

In Free Range Vision, Matt Jensen and Vance Thompson, MD, share practical advice and lessons learned from decades in the field. Their stories will help you see challenges differently and lead with more confidence.

Sharpen Your Skills With the Right Reads

The best leaders never stop learning. Our curated book list will help you think bigger, manage smarter, and lead your team with purpose.

The Customer Service Revolution book cover

The Customer Service Revolution

John R. DiJulius III

You know patient satisfaction matters, but translating that knowledge into systems your team can actually execute is the real challenge. This practical guide shows you how to transform your entire patient experience, from the first phone call to post-procedure follow-up, into a system that drives both patient satisfaction and practice growth.

The Employee Experience Revolution book cover

The Employee Experience Revolution

John R. DiJulius III and David D. Murray

Your team’s experience directly impacts every patient who walks through your doors, yet most practices focus entirely on patient satisfaction while neglecting their greatest asset. Discover how investing in your team’s daily experience creates a ripple effect that elevates patient care, reduces turnover, and transforms your practice culture from the inside out.

The Experience Economy book cover

The Experience Economy

B. Joseph Pine II and James H. Gilmore

If you’re wondering why some practices effortlessly attract patients while others struggle despite excellent clinical outcomes, this book holds the answer. It will shift how you think about every interaction in your practice—from scheduling calls to follow-up care—and show you why the most successful practices focus as much on the experience as they do on the medicine.

The Five Dysfunctions of a Team book cover

The Five Dysfunctions of a Team

Patrick M. Lencioni

Even when you hire talented people, team dynamics can make simple tasks feel impossible and important meetings feel like a waste of time. This book gives you a framework for identifying what’s really causing friction in your team and practical steps to build the collaborative culture your practice needs to thrive.

The Ideal Team Player book cover

The Ideal Team Player

Patrick M. Lencioni

Hiring decisions can make or break your practice culture, but most leaders rely on gut instinct rather than clear criteria for what makes someone truly great to work with. This book provides a simple framework for identifying and developing the kind of team members who don’t just do their job well—they make everyone around them better.

Secret Service book cover

Secret Service

John R. DiJulius III

The difference between a good practice and an exceptional one lies in the unseen details that make patients feel truly cared for. Learn how to build a culture where every team member instinctively goes the extra mile, creating the kind of service that turns one-time patients into lifelong advocates.

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Custom Growth Strategies for Your Practice

With more than 20 years of operational expertise, Marjen partners with practices to create tailored strategies that improve efficiency, strengthen teams, and drive measurable results.