Great practices start with good habits

 

You perform every day, but when’s the last time you practiced?

Practice Habits is a training platform built specifically for ophthalmology and eye care practices. 

Equip your team with the knowledge and confidence to educate patients, support advanced procedures, strengthen the patient experience, and deliver exceptional care throughout the entire ophthalmic journey.

Stay in the Habit of Better Eye Care

Subscribe for webinars, articles, and podcast episodes built for eye care teams. Get practical ideas on patient experience, staff training, leadership, and practice growth, delivered straight to your inbox.

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On-Demand Training for Eye Care Teams

Practice Habits helps your team build confidence, gain the knowledge they need to excel in their roles, and support a better patient experience across every touchpoint.

Give your ophthalmology team practical training they can use right away, from patient communication and clinical knowledge to scripting, workflow consistency, and premium care conversations. 

Solve the Challenges Eye Care Teams Face Every Week

 

Patient flow, staff turnover, unclear scripting, inconsistent handoffs, and premium care conversations can slow down even strong ophthalmology teams.

Our webinars give you practical guidance from eye care leaders who understand the daily pressure of running a better practice.

 

Practical Articles for Everyday Challenges

Browse insights built for ophthalmology practices, with simple ideas your staff can use to improve patient communication, team culture, workflows, and everyday performance 

“Just Be Yourself” Is Terrible Advice for Patient Communication

Why Training Consistency Is the Secret Weapon Behind an Effortless Customer Experience

What Patient Search Behavior Reveals—and How You Need to be Adapting in 2026

3 Tips for a Great Team Experience

Free Range Vision logo

Real Conversations for Better Practice Leadership

Free Range Vision brings together Matt Jensen and Vance Thompson, MD, for honest conversations about what it takes to lead, grow, and improve an ophthalmology practice.

From patient experience and team culture to the hard parts of leadership, each episode gives you practical ideas you can bring back to your practice. .

Recommended Reads for Better Practice Leadership

Explore curated books, guides, checklists, and practical tools selected for ophthalmology practice leaders.

Each resource is chosen to help you strengthen patient experience, improve team culture, support staff training, and build better habits inside your practice.

*We’ll eventually update this section with newer resources, such as playbooks, checklists, eBooks, and guides to complement the books.

The Customer Service Revolution book cover

The Customer Service Revolution

John R. DiJulius III

You know patient satisfaction matters, but translating that knowledge into systems your team can actually execute is the real challenge. This practical guide shows you how to transform your entire patient experience, from the first phone call to post-procedure follow-up, into a system that drives both patient satisfaction and practice growth.

The Employee Experience Revolution book cover

The Employee Experience Revolution

John R. DiJulius III and David D. Murray

Your team’s experience directly impacts every patient who walks through your doors, yet most practices focus entirely on patient satisfaction while neglecting their greatest asset. Discover how investing in your team’s daily experience creates a ripple effect that elevates patient care, reduces turnover, and transforms your practice culture from the inside out.

The Experience Economy book cover

The Experience Economy

B. Joseph Pine II and James H. Gilmore

If you’re wondering why some practices effortlessly attract patients while others struggle despite excellent clinical outcomes, this book holds the answer. It will shift how you think about every interaction in your practice—from scheduling calls to follow-up care—and show you why the most successful practices focus as much on the experience as they do on the medicine.

The Five Dysfunctions of a Team book cover

The Five Dysfunctions of a Team

Patrick M. Lencioni

Even when you hire talented people, team dynamics can make simple tasks feel impossible and important meetings feel like a waste of time. This book gives you a framework for identifying what’s really causing friction in your team and practical steps to build the collaborative culture your practice needs to thrive.

The Ideal Team Player book cover

The Ideal Team Player

Patrick M. Lencioni

Hiring decisions can make or break your practice culture, but most leaders rely on gut instinct rather than clear criteria for what makes someone truly great to work with. This book provides a simple framework for identifying and developing the kind of team members who don’t just do their job well—they make everyone around them better.

Secret Service book cover

Secret Service

John R. DiJulius III

The difference between a good practice and an exceptional one lies in the unseen details that make patients feel truly cared for. Learn how to build a culture where every team member instinctively goes the extra mile, creating the kind of service that turns one-time patients into lifelong advocates.

Growth Strategy Built for Ophthalmology

Marjen helps ophthalmology practices turn operational challenges into clearer systems, stronger teams, and better patient experiences.

From staff alignment and patient flow to premium care growth and leadership strategy, Marjen brings practical support built around the real work of running a better practice.