Changes in reimbursement can create fear in practices, but change doesn’t mean the end for your practice. It’s an opportunity to create new habits that can bring growth.
Here are a few tactics to keep in mind:
1. Widen Your View
Discussions of market trends make it easy to get stuck in a fear spiral. Rumors of LASIK declining in popularity can cloud the truth: patients still want refractive surgery. The category is still alive and well, and patient outcomes are better than ever. You can hone in on patient education to help patients understand their options and choose with confidence.
2. Go Old-School
Patients are seeking information, and the internet can be an overwhelming source. We’re seeing positive results for practices who hold in-person informational seminars. Patients considering refractive surgery are excited to get trustworthy information that feels more custom to them. Pair an informational presentation with eye screening and a Q & A session to make sure each attendee feels seen and heard.
3. Focus on Quality
Set your practice apart with the highest level of patient experience and advanced technology, and then ensure you’re building your messaging around these pillars. When you offer the best, you need to make sure patients know it. This begins with thorough explanations of treatment options, taking patient concerns seriously, and being a generous guide for each patient.
Want More Tactics?
Download our free Guide to Building a Resilient Practice, and get even more tools to help your practice grow amidst industry changes.
